MP DAESAN is a KOSDAQ-listed restaurant company in Korea
that owns and franchises Mr.Pizza and Manoffin locations
After Mr.Pizza opened its first location near Ewha Womans University
in 1990, it launched a series of marketing campaigns targeting female
customers throughout the mid-2000s. Thanks to the successful
campaigns coupled with the 300% Principle, Mr.Pizza became
No. 1 pizza chain in Korea, beating its major global competitors.
The company expanded its business in 2008 with the
launch of coffee and muffin cafe Manoffin and became
the first pizza restaurant to be listed on KOSDAQ in the
following year. In 2012, Mr.Pizza was changed to
MPK DAESAN, short for Mr.Pizza Korea Group and started looking to overseas markets for opportunities.
The first overseas Mr.Pizza restaurant opened in Beijing, China in 2000. the world’s largest pizza
market. MPK DAESAN currently operates nearly 600 Mr.Pizza and Manoffin locations home and abroad.
We at MPK DAESAN will try to win the hearts of customers throughout the world by developing premium pizza recipes
with quality ingredients and delivering exceptional customer satisfaction.
